Armani

Brand History

1982: The first Armani fragrance, “Armani Eau Pour Homme,” was launched. This marked the brand’s entry into the perfume market.

1984: The first women’s fragrance, “Armani Eau de Toilette,” was introduced.

1995: “Acqua di Gio” for men was released, which became one of the best-selling and most iconic men’s fragrances worldwide.

1996: “Acqua di Gioia” for women was launched as a counterpart to Acqua di Gio.

2000: The “Armani Code” (originally called “Black Code”) line was introduced, starting with the men’s fragrance.

2004: “Armani Privé” collection was launched, offering more exclusive and high-end fragrances.

2010: “Armani Code for Women” was released, expanding the popular Code line.

2013: “Si” for women was introduced, which has since become another bestseller for the brand.

2015: “Armani Code Profumo” was launched, an intense version of the original Code fragrance.

2020: “My Way” was released, emphasizing sustainability in its packaging and formula.

Throughout its history, Armani fragrances have been known for their elegance, sophistication, and connection to the brand’s fashion aesthetic. They often feature clean, modern scents that appeal to a wide audience.

The brand has collaborated with major fragrance companies like L’Oréal (since 1988) to develop and distribute their scents. Armani fragrances have also been promoted by various celebrities and models in their advertising campaigns, further cementing their status in the luxury fragrance market.